The power of SEO and Website Marketing

The earliest roots of SEO services can be traced back to the 1960’s where Gerald Salton’s team at Harvard and Cornell Universities crafted an informational retrieval system called SMART. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie deployed a query methodology incorporating, an expression matcher, a script ‘gatherer’ and a database for storing the searched user queries.


Many companies since the ‘dawn of the search engine’ have attempted to be successful but none have achieved it more so than today’s encumbants. Google however has become the de facto standard and is still the primary search engine of choice for 80% of the searches made on the Internet – however it is fair to say that Bing from Microsoft is catching up and making inroads into this dominance.


Google continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . Companies soon realised that it made good business sense to be on the first page of Google as it is key to promoting or selling their services or products.


Good SEO = website awareness and good Website Marketing = conversion into sales.


Just having a good looking website is not enough. Time, relevance and convenience are key factors for a user when performing a search, relevance is one of the prime factors for the search engine. Today, more and more people are using the search engines results to help guide their decisions, which make website attraction important but ease of use,speed and ease of communication,how easy it is to purchase services and products, become key factors in the sales cycle.


So what do you do when a user gets to your website?


Well the main goal, generally, is to get the user to acquire some of your goods or services , what rules do you generally follow when you are out and about and are going to purchase something.
The outlet generally:


a) Display their purchasable items


b) Make it easy for you to get info on them (ask an assistant / maybe compare options)


c) Provide the facilities for you to make an easy purchase!.



All of these rules apply when creating your website shop front. Make special deals on your products for limited periods only.


Don’t make the website a spectacular experience, people may stay and browse and admire but probably won’t buy - Don’t dazzle, coerce.


But just remember without SEO people won’t get to you and that is the base requirement.



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